07.09.2007

ALEXA, Berlins latest shoppingmall in the center of town opens its doors - twice! The shopping center not only is situated at the Alexanderplatz in Berlin, but at the same location in newBERLIN (www.BERLINin3D.com), the true to scale reproduction of the capital in Second Life®. Here as well the first class shopping center will be opened sept. 11th. Hence, ALEXA will be the first mall being duplicated in Second Life®.
The reconstruction in Second Life® is realised by the ageny YOUseeMEin3D.com - Jan Northoff & Tobias Neisecke GbR, that also accounts for the reproduction of Berlin as newBERLIN in Second Life®. For the opening event on sept. 11 from 5 pm on for invited guests and journalists and on seot. 12th for the public there will be live broadcasting between real and virtual ALEXA, i.e. real visitors can take a look at the virtual mall and vice versa. And what is more, the broadcast will lead to a merger of reality and virtuality: on a screen there will be a stream showing the screen in Second Life®, on which there is the picture broadcasted from real life. By that, real visitors see themselves translated to Second Life® and can communicate with the avatars surrounding the screen.
In the virtual ALEXA Second Life® residents can find out about the shops in the real mall and get to company's homepages. At first the reproduction won't be complete, but it's planned to finish it and provide the real world stores with the oppurtunity to establish a virtual headquarter where they can inform about products, give away merchandising articles to avatars or set up an online-shop.

YOUseeMEin3D.com is present at the ALEXA with a flagstore on the 2.nd floor.

ALEXA in newBERLIN: 

http://slurl.com/secondlife/Berlin%20newBERLIN%203/72/101/34